This short document should only take 5 -10 minutes to complete. It will help you to Interpret change within the General Layer and consider how a business should respond to that change. It may be useful to complete this before an internal meeting or before meeting a customer or client.

This document is similar to the document from Workshop 3. It will help you to carry out a more in depth analysis regarding: (1) Changes taking place within a market; (2) how those changes should be interpreted; (3) the best responses to those changes; and (4) The new opportunities that should be explored in the future.

Use your answers from overview documents in Module 1 and 2 and together with your answers in worksheets from Module 3, please complete the remaining boxes in the worksheet

This document provides an in-depth explanation of the PEST factors

This is the word format version of the Pre-Meeting Analysis Document for Module 3. You can amend and save this document to you own system and make a copy for each of your products / services. This will make it possible for you to develop a real knowledge database in relation to a range of your products / services

This is the word format version of the In-depth Analysis Document for Module 3. You can amend and save this document to you own system and make a copy for each of your products / services. This will make it possible for you to develop a real knowledge database in relation to a range of your products / services.

This is the word format version of the Overview Document. You can amend and save this document to you own system and make a copy for each of your products / services.

Full details of the books and articles referred to in Module 3.